There are lots of reasons why
you should at least consider having a
website, and a few of them are set out below
to spark ideas for you. Mostly they provide
a more cost-effective way of communicating,
and widen your horizons to a global
To Use Email
Most people get connected to be able to send
and receive Email. With email you can send
an electronic note or letter to someone at
9.00 am and get a reply by 9.30 the same
Sending an email takes only seconds.
You can send the same email letter to say,
100 customers, for less than the cost of one
ordinary letter, its totally free, all you
need is a Internet connection.
To Generate Awareness
The next most important reason is probably
that a website of your own will promote your
organisation 24 hours every day, seven days
each week, and to the whole world.
Nothing else offers this flexibility.
If your business relies on the acquisition
or distribution of information, you can't
afford not to be online.
Just imagine, one price change on the
website and the whole world can see it,
instantly. No reprinting and distribution of
To Improve Communication
Some of the larger businesses use a website
to keep employees such as sales
representatives around the country, or even
around the world in touch with head office.
As teleworking grows, this is likely to
become increasingly important.
To Receive Information
You might also want to get connected so that
you can receive information from the
To Improve Competitive Advantage
One of the reasons that small businesses go
online is that a well designed website for
even a one man business can have just the
same presence on the web as a multi-national
There are other reasons, too numerous to go
into here. Don't think the web is not for
you, it is the future.
It will change society, it will change
our entertainment, and the way we do