A Website is space on a
computer where anyone who subscribes can say
"This is me, this is what I do, or what I am
interested in, what I know, or what I can
sell you". An electronic brochure and source
of information available to the whole world
24 hours a day.
Within the website, each screenful of
information is called a page. Pages may
contain text, or graphic images, or even
photographs, sound and video.
A main feature are the "links" embedded
within a page that can be clicked with a
computer mouse and which transport viewers
to other pages. To continue with the
brochure analogy, you would normally open a
brochure at the front or the back and browse
forwards or backwards a page at a time. With
a website, the user decides the order they
want to see the pages in by clicking the
links that interest them.
This interactivity generates a sense of
ownership and participation in the user,
binding them to the information much more
tightly than a traditional brochure.
To maximize this benefit, it really needs
someone with an understanding of interactive
programming to get the best out of creating
the electronic pages and links that build
What sort of websites are there?
There are many sorts of Websites, ranging
from a single page "This is us" offering,
through to mammoth Websites like the Indian
Railway site which has several thousand
pages full of information about reservation,
train timings, schedule, and so on, together
with links to all the government departments
Websites may be provided by individuals (in
which case they are usually called
homepages), special interest groups, such as
"The Association of Widget Collectors",
educational establishments like
universities, or science and research
centre, Governments, voluntary organisations,
individual retailers, banks and businesses,
manufacturers and importers, news, media and
financial organisations and multinational
corporations. Although the size of the
organisations may differ, each has the same
opportunity and scope.
A small businesses can have the same
presence and create the same image as a
multinational. Each chooses the style and
content of its own pages.